# 1 Industry Status

Traditional games follow a predictable death spiral: : launch → acquire users → revenue decline → shutdown → repeat.

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*Average mobile game D1 retention is only about **25–27%**, dropping to **8%** by D7 and below **3%** by D30 (GameAnalytics, 2024).* 

***83%** of mobile games cease operations within three years (SuperScale).*

***93%** of Web3 games are effectively dead, with an average active lifespan of just 4 months (ChainPlay, 2024).*
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The root cause is the distribution structure. Apple and Google take a 30% platform cut, and user acquisition costs have risen over 50% in the past decade. After platform fees, UA spending, and operational costs stack up, roughly 80% of revenue flows to channels and platforms — developers typically keep less than 20% in net margin. Meanwhile, nobody protects the time and money players invest in a game.

The result: developers lack the resources for long-term operation, player assets have no protection, and games don't last long enough — characters never get the chance to take root in players' hearts before the servers shut down.