# 1 Industry Status Traditional games follow a predictable death spiral: : launch → acquire users → revenue decline → shutdown → repeat. {% hint style="info" %} *Average mobile game D1 retention is only about **25–27%**, dropping to **8%** by D7 and below **3%** by D30 (GameAnalytics, 2024).* ***83%** of mobile games cease operations within three years (SuperScale).* ***93%** of Web3 games are effectively dead, with an average active lifespan of just 4 months (ChainPlay, 2024).* {% endhint %} The root cause is the distribution structure. Apple and Google take a 30% platform cut, and user acquisition costs have risen over 50% in the past decade. After platform fees, UA spending, and operational costs stack up, roughly 80% of revenue flows to channels and platforms — developers typically keep less than 20% in net margin. Meanwhile, nobody protects the time and money players invest in a game. The result: developers lack the resources for long-term operation, player assets have no protection, and games don't last long enough — characters never get the chance to take root in players' hearts before the servers shut down. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://doc.capybobo.io/1-industry-status.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.