# Sources

1\. [***Newzoo - Global Games Market Report 2025***](https://investgame.net/wp-content/uploads/2025/09/2025_Newzoo_Free_Global_Games_Market_Report.pdf) — Global games market 2025 revenue $188.8B

2\. [***ChainPlay / GamesBeat - 93% of Web3 Game Projects Are Dead***](https://venturebeat.com/games/93-of-web3-game-projects-are-dead-chainplay/) — Web3 games 93% death rate, avg lifespan 4 months

3\. [***GameAnalytics via Business of Apps - Mobile Game Retention Rates 2025***](https://www.businessofapps.com/data/mobile-game-retention-rates/) — Mobile D1 \~25-27%, D7 \~8%, D30 <3%

4\. [***Visual Capitalist / Licensing International - Top Media Franchises***](https://www.visualcapitalist.com/successful-media-franchises/) — Pokémon $150B+, Hello Kitty $89B, Mario $57B

5\. [***Vice - Pokémon Highest Grossing Media Franchise***](https://www.vice.com/en/article/pokemon-has-become-the-highest-grossing-media-franchise-of-all-time/) — Pokémon video game revenue \~$17B vs merchandise $91.6B

6\. [***SQ Magazine - Character AI Statistics 2026***](https://sqmagazine.co.uk/character-ai-statistics/) — Character.ai 2hr daily avg, 45min sessions

7\. [***ElectroIQ - AI Companions Statistics 2025***](https://electroiq.com/stats/ai-companions-statistics/) — Replika 25M users

8\. [***Fortune Business Insights - AI Companion Market***](https://www.fortunebusinessinsights.com/ai-companion-market-113258) — 2025 market $37.73B

9\. [***CoinGecko - 70% of Web3 Games Failed in 2023***](https://beincrypto.com/web3-games-failure-coingecko/) — 2023 Web3 game failure rate 70.7%

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