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πŸ“ˆMarket & Growth Strategy

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Last updated 13 days ago

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Capybobo’s growth plan moves in concentric circles:

  1. Gaming Communities β€” Onboard players through the Capybobo game, rarity hunts, and airdrop events.

  2. Art Toy Collectors β€” Expand into physical collectibles with PBT verification, tapping into a massive global market already proven by brands such as Pop Mart, Bearbrick, Kidrobot, and Funko.

  3. Pop Culture & Lifestyle β€” Collaborate with fashion, luxury, and entertainment IPs to reach mainstream audiences.

Offline expansion follows a staged rollout: flagship store in Hong Kong (2026), new stores in Tokyo and Bangkok (2027), and further global presence in high-traffic pop culture hubs.