πMarket & Growth Strategy
Last updated
Last updated
Capyboboβs growth plan moves in concentric circles:
Gaming Communities β Onboard players through the Capybobo game, rarity hunts, and airdrop events.
Art Toy Collectors β Expand into physical collectibles with PBT verification, tapping into a massive global market already proven by brands such as Pop Mart, Bearbrick, Kidrobot, and Funko.
Pop Culture & Lifestyle β Collaborate with fashion, luxury, and entertainment IPs to reach mainstream audiences.
Offline expansion follows a staged rollout: flagship store in Hong Kong (2026), new stores in Tokyo and Bangkok (2027), and further global presence in high-traffic pop culture hubs.